After finishing her master’s degree, Michelle was hired by BlackRock (the world’s largest investment management company) as Director of Events and Communication for Latin America, covering more than 5 countries and 200 events per year.
This work brought her great experience not only in the management, but also, in the logistics of events of all sizes and complexities, while facing the cultural differences of each country.
After 5 years living in California and New York, she decided to follow her passion and became an entrepreneur, founding and managing MBTASTINGS. With her expertise in the corporate world, she achieved perfection in understanding the individuality of each business model and how to convey its message for companies needing better solutions for client loyalty and brand building opportunities.
Michelle started focusing in sensorial marketing, thus, Michelle and her team have travelled the world in search for the best culinary experiences, have worked hand in hand with winemakers and spirit creators in order to take back to their clients the knowledge and passion of experiencing wine and spirits in a deeper level.
For Gran Sociedad, Michelle has created sensorial experiences in order to recognize aromatic and flavor notes, hence, understand the tequila and connect with it.